Cairns & North Queensland welcomes road tripping travellers

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The Cairns and Great Barrier Reef region in tropical north Queensland is ready to take bookings from Queenslanders following the announcement of travel being permitted within the State.


Great Barrier Reef Drive, QLD. Credit Fiona Harper

Great Barrier Reef Drive, QLD. Credit Fiona Harper

Tourism Tropical North Queensland (TTNQ) launched the Drive North Queensland campaign across the State with Chief Executive Officer Mark Olsen bungy jumping at AJ Hackett Cairns.

“Cairns & Great Barrier Reef is open for business to all Queenslanders for the Winter school holidays which is traditionally a very busy time for our destination,” he said.

The Drive North Queensland campaign directs travellers to plan a road trip taking in Cairns, Port Douglas, Atherton Tablelands, Great Barrier Reef, Cape Tribulation and the world’s oldest rainforest and the Outback.


Sheraton Grand Mirage Resort Port Douglas, QLD. Credit Fiona Harper

Sheraton Grand Mirage Resort Port Douglas, QLD. Credit Fiona Harper

“The region’s tour operators have been implementing COVID-safe workplace plans and are ready to welcome visitors.

“The industry is thrilled the easing of travel restrictions had been brought forward to today (June 1)  in response to the great work by health professionals and the community.

“Intrastate travel is worth $4 million a day to our region and allowing Queenslanders to travel within their State gives the tourism industry the opportunity to once again generate visitor expenditure for our economy.

Hire car companies such as Cairns Luxury Car Hire look forward to seeing travellers hit the road again, with the region at its absolute best during winter with warm sunshine-kissed days.


Atherton Tablelands, QLD. Credit Fiona Harper

Atherton Tablelands, QLD. Credit Fiona Harper

“The industry eagerly awaits further advice from the Premier on when it is possible to open the state’s borders. Once that happens our region’s recovery can start in earnest as interstate travellers inject $6 million a day into the Cairns & Great Barrier Reef economy.

“When the borders open we will expand the Drive North Queensland campaign interstate to encourage southerners to fly to Cairns for their drive holiday. 

“The Drive North Queensland campaign across television, print and online will generate $1 million in publicity through partner channels and generate 60,000 website visitors from a reach of 750,000 viewers.”

More information: Drive North Queensland

About the author: Fiona Harper is a Queensland-based travel writer – follow Fiona at Travel Boating Lifestyle


Great Barrier Reef Drive, QLD. Credit Fiona Harper

Great Barrier Reef Drive, QLD. Credit Fiona Harper

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